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La plaquette commerciale est l’outil de communication/présentation indispensable pour toutes entreprises. elle représente le support idéal pour une communication qualitative et très ciblée.
La plaquette commerciale est également nommée
Une plaquette commerciale est un document imprimé le plus souvent sur un papier couché au format A4 ou A3 ouvert avec plusieurs possibilité de plis. La plaquette commerciale peut porter plusieurs noms ou désignations notamment:
Brochure
Dépliant
Plaquette de communication
Catalogue institutionnel …
La plaquette est une présentation de votre entreprise: les services et les produits que vous offrez afin de renforcer l’image et la notoriété de l’entreprise et ses axes de marketing. elle doit être attrayante visuellement , bien structurée et bien écrite pour faire transmettre un message bien précis. Elle se doit d’être unique et se différencier des plaquettes commerciales de vos concurrents.
Les indispensable de la plaquette commerciale:
Le logo
L’identité visuelle et le nom de votre entreprise,
Votre numéro de téléphone, votre adresse mail et celle de votre site web,
Les services et produits que vous proposez.
Définissez les objectifs de votre plaquette commerciale:
Ce document est avant tout est destiné à promouvoir votre activité afin de générer des nouveaux clients et prospects.
Commencez par vous poser les bonnes questions afin de définir les objectifs de votre plaquette:
L’objectif ? La cible ? Quel budget consacré? Quelle format?
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